Yoga pants are God’s gift to the modern man.
dayum
Except when men actually try to wear them.
noooooo
Actually, Lululemon (cult/the mothership from where yoga pants birthed) has had a men’s line for a few years, and it’s not just spandex for your balls: they make t-shirts, sweatpants, hoodies, and work clothes.
I reacted with the same skepticism you are right now.
Until I put one of their shirts are and it changed my life.
Seriously, they make the best t-shirts, shorts, underwear, and socks I have ever worn.
Rarely does a non-laundry-day go by where I’m not wearing something made by Lululemon.
I’ve introduced them to almost every guy I know and I’ve created a group of addicts, from my best friends to even my dad.
Now, they’re making a strong push to branch out into the men’s athletic market.
Less than one in five yogaers (yogis? yogancers? yogs?) are men.
But sales grew 5% among men’s apparel at Lululemon last year.
Starting in trendy SoHo, Lululemon is opening a men’s only store across from their women’s store.
I don’t know if this is a genius move to not make it so intimidating to be seen walking into a mostly-women’s clothing store or it defeats the purpose of going into a store to see women in yoga pants.
Maybe they should have only women working at the men’s store and only men working at the women’s store.
And they said I couldn’t major in Marketing…
